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Building wraps are brilliant ways to advertise at scale

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What makes building wraps so special?

Building wraps are an incredible way for brands to advertise at scale. They’re really creative for Out of Home (OOH) advertising campaigns, where brands want to do something more than just put a nice picture on a billboard.

Building wraps – when working with an experienced and creative partner on the campaign – can go as far as covering the front of a building to wrapping around an entire stadium, depending on the project.

Building wraps can be created in any number of materials and fabrics, and can clearly and effectively get a message across to passers-by in the local area.

One of the most effective uses of using wraps is in construction projects. Wraps can also be featured on construction sites and scaffolding, and – similar to hoarding boards – are a great way to communicate information to locals and get the brand’s message out there.

Are you embarking on a long-term construction project in an area with high footfall? A large-scale wrap around the site with imagery of how the completed project will look and what your firm will bring to the wider community will not only help build bridges but generate leads, too.

Wraps around a construction project can also be a great lead generator for construction companies and their partners who are looking to fill units or let them out to commercial enterprises.

Graphics that show how the finished project is expected to look along with information such as floor plans and what amenities are including can help generate interest.

You can capitalise on that interest with calls to action and contact details for your sales team to encourage people to register their interest in a firm way, or to direct them to a website to find out more about the project and download other materials.

Or maybe you manage a mall or other large-scale retail unit? If you’re in that position or similar, then wraps can be a great advertising offering to brands leasing your units who are looking for more exposure.

Wraps across certain parts of the unit are a great way to give them the exposure they desire at scale, and help to direct footfall to their place of business. There are so many amazing ways that wraps on buildings can catch the eye and get a message across effectively.

Find out more about the amazing scalable advertising benefits of building wraps by speaking to the Image Group today!

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