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Brilliant, bold exhibition banner printing that catches the eye

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Banners are an excellent way to instantly get your message across to target audiences, whether out on the street or whether you need exhibition banner printing for a commercial event.

Nowhere is the power of banners being celebrated more than in Brighton, where it’s been announced that local artist Ilona Drew’s works will be adorning the city all summer long.

She was chosen by representatives of 517 local businesses who all form part of Brilliant Brighton. Her bright, colourful works will be represented on banners of all shapes and sizes in areas including North Street and Western Road, and other places too.

Owner of her own business ‘I Drew This’, Ilona’s designs such as ‘B RIGHT ON’ and ‘BE UNIQUE’ feel perfect for the city, showing its personality and inclusive nature via big, bold banners.

The same can be true for companies who regularly advertise themselves to new audiences within exhibition spaces at home and abroad, which is why the right exhibition banner printing and design service is so essential to attracting new clients and generating leads at trade shows.

The quality of your exhibition stand and the information it provides is essential to success at an event or trade show, which is why great exhibition banner printing is so important. Everyone is vying for attention; standing out with brilliant banners and drawing people to your team, booth and materials is one of the best ways to attract new leads.

That doesn’t mean just using bright colours or bold graphics. Though important, the best thing you can do is to get your core message across in creative ways as a call to action, to spark interest and encourage people to scratch the itch of ‘why’ they should give you’re their time and attention.

Exhibition banner printing, graphic design and targeted messaging are just some of the most important things that go into creating an effective banner. Think of it as an amazing complement to the start of your buyer’s journey; as soon as people are attracted by it, your team will then be ready to talk to that footfall and convert them into valuable leads for your business.

The better your exhibition banner printing and your wider exhibition strategy at a trade show, the more likely it is you’ll meet new customers and convert them into long-term business partners.

Find out more about how a great exhibition stand, panels and banners could generate new business by speaking to the Image Group today.


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