For many businesses, exhibition stands and are incomplete without promotional items. When used properly, promotional products can make a fantastically effective addition to both a marketing campaign and ongoing brand management operation. But what is the real benefit of branded items? And what are the best items?
What might your target demographic use on a daily basis? A keyring? A mug? A mouse-mat? A shoulder bag? A calendar? The aim of a branded promotional item is to usurp the position of the customer's previous incarnation of that item, for example, becoming their favourite coffee mug, or most useful desk notepad. In conjunction with and events stands visuals, a promotional item could be reiterating your brand message to a customer (and those around them) on anything from a daily to hourly basis. A well chosen promotional useful item should provide maximum repeated exposure for minimum budgetary investment.
Our printing services don't only service exhibition stands and giveaways; we also print branded clothing for promotional and corporate gift use. Investing in promotional clothing may not be right for your business. Take womenswear, for example; promoting a new range of make-up using branded t-shirt is likely a waste of time, as few women are likely to wear the t-shirt no matter how great the make-up is. Think carefully and make sure promotional clothing is relevant to your brand message. In our opinion, the top uses of promotional clothing are at occasions like sports events (charity runs etc)