Many companies now see industry events like exhibitions and trade fairs as a key aspect of their marketing strategies. More businesses are now aware of the impact that effective are relatively inexpensive. Your only real outlay will be for the stand, the exhibition rent and for some extra promotional materials such as and banners.
Exhibitions and trade fairs provide the opportunity for you to directly interact with an interested and enquiring public. This is obviously a great way for your sales staff to attract new customers, but it is also a good way to receive feedback and learn the opinions of those who you wish to do business with.