Event Branding

Salford Triathlon

PVC Banners are only the beginning when the number one spot is in your sights!

If you thought branding one of the North West's biggest sporting occasions was simply a matter of putting up a few PVC Banners ... then think again.

Striking architecture, a sensational location and the world's best triathletes, make the Salford BG Triathlon World Cup one of the highlights of the UK's sporting calendar.

It is estimated that the value of the race has an economic impact of £2.5m in Salford alone. That's why we at The Image Group take the responsibilities that come with branding this prestigious event every year, very seriously indeed.

A stunning combination of full colour PVC banners and correx sponsor boards are installed around the course perimeter.

Complementing a three dimensional custom built finishing gantry, a giant podium winners' backdrop and a truly awesome 52m floating carpet that's printed for the start line pontoon combine to give the event a truly world class feel.

Every July 200 of the world's best male and female triathletes compete for the title of the world's number one triathlete alongside 1,000 non professionals.

The race is a gruelling test involving a 1500m swim round Dock 9 at Salford Quays, a 40km cycle sprint from The Lowry and around Salford Quays and finishes with a 10km run.

Phew! And as if that wasn't enough, up to 25,000 spectators clap and gasp in awe and amazement (and we're not just talking about the reaction to our PVC Banners!)... ensuring Salford continues to be one of 16 premier world cup locations that stage the competition.

Some projects fall into the category of very big or very complex... or sometimes both. We know that on these occasions working with one supplier you can trust is the most important decision in the process.

If you're planning an event... tap into our expertise.

We offer planning, consultation, brand development, printing, installation, de-rig and storage for next years event.

"With annual coverage on the BBC, it's so important that Salford looks its best on the day. The Image Group are part of a great team that's delivered every year."

Karen Robinson -
Principal Marketing Officer - Salford Triathlon