August 17th, 2010
The Image Group have a fantastic range of permanent and portable outdoor display products to meet your every need. We know that you want your business perimeter to look neat, tidy and professional, whilst still catching the attention of potential customers. Therefore, we are very capable of taking your tired old PVC banners and banner stands to the next level: we are talking about powerful impact which will hit customers like a jolt of adrenalin. We can provide custom made tough and durable PVC banners which can be placed on perimeter walls or the sides of premises in order to provide maximum exposure, or five metre portable flagpoles which catch the public’s imagination as they flutter in the breeze, and thus the impression of your business is one of movement, dynamism, and action.
Furthermore, our digital canvas prints will look excellent as part of your outdoor displays when expertly placed on horizon banner stands or even power flags. Our stylish flexgraphic power flags are sturdy, stylish and functional and will look perfect in your forecourt. We also sell great pavement signs and banner stands for your high street business, which provide a constant presence and allow you to capture the crucial passing trade. The Image Group are the industry experts for outdoor display, and we strike that balance between durability and style which lets customers know in no uncertain terms that you mean business and are here to stay. Please take a look online at examples of our outdoor products in their natural environment.
Tags: Banner Stands, conference display stands, PVC Banners, using pvc banners
Posted in Outdoor Signs & Displays | No Comments »
July 20th, 2010
Advertising banner stands are an increasingly common sight in shopping centres these days as retailers try harder to increase their presence to passing customers. And, now that we live in the age of the ubiquitous pop up shop, stores hired by retailers on a temporary basis benefit hugely from these pop up displays which can be quickly deployed to persuade curious people to pop in and have a look around. These types of display stands are perfect for retail environments as they are portable and simple to use. Because they are relatively small they can be stationed practically anywhere, and can be easily put up or taken down by one person in a matter of seconds.
Display stands inside shopping centres constitute a potential hazard to the general public and so most centre managers will insist on Health & Safety risk assessment before endorsing them as acceptable for use. Banner stands can be perceived as a potential hazard, but because they are so much more compact than large displays, the only legal obligation that is required for them is an easily obtainable fire rating certificate. Banners being compact can also be advantageous for another reason. Some shopping centres often enforce a height restriction on display stands to ensure that the centre’s security cameras can maintain an unobstructed view of the venue. Naturally, the compactness of banners means that they are exempt from such concerns.
In short, any retailers without these displays are already playing catch up.
Tags: Banner Stands, Banners, pop up displays, pop-up banners
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July 14th, 2010
Businesses who regularly participate in industry events like exhibitions and trade fairs understand the necessity of having effective displays. An appealing exhibits display at an event can be a vital tool in helping a company raise its profile and attract new customers. There are a range of display methods which can be used to achieve this, but none are as versatile as banner stands. Whether large or small, they will be noticed anywhere they are stationed, and attract people. As they can be designed to include images, text and graphics, they are versatile enough to also be used to great effect in environments outside of exhibitions or trade fairs.
Outdoor events
Banner stands can easily be used at various outdoor events like sporting occasions or country fairs, to promote business interests or provide information to the general public. They are well suited to the outdoors as their durability means they can comfortably withstand all inclement weather conditions.
Retail
All retailers know that effective advertising can lead to a significant increase in sales. Using banners that are specifically designed to display various products or in-store promotions can be a great way to deliver that sales increase that is essential.
Presentations
The aim of any presentation is to effectively get across a message or idea that an audience will retain in their minds, long after the presentation has ended. Banners can be used to provide visual aids and reference points to ensure any presentation is fully absorbed.
Tags: Banner Stands, Banners, bespoke display stands, exhibition graphics
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June 24th, 2010
One of the most important elements of running a business is to make sure that your company name and logo is out there so that potential customers will recognise straight away what you can do for them. There are many ways you can do this, and most of them are expensive. Television advertising is always held up as the most effective way to make your name and product known, but when it comes down to the bottom line, how many companies can afford to pay for television adverts? And the same goes for adverts on local radio.
You may be hitting a lot of people with your message, but once again, the costs prevent most companies from going down this route. So lets be realistic and look at advertising which will bring you benefits – and by that we mean new customers – without you having to spend thousands of pounds. PVC banners, if they are used correctly and with the right kind of font – either large format printing or smaller words and images – can be really effective when it comes to attracting new business.
The same goes for banners, which can be used to tell people about your services or products and can be placed either outside your premises or at other locations in the area. So have a think about PVC banners and other types of banners made from different materials, and don’t underestimate how effective banners can be when it comes to bringing in new customers – and don’t forget the banner stands, too.
Tags: banner materials, Banner Stands, Banners, Large Format Printing, PVC Banners
Posted in Banners | No Comments »
June 17th, 2010
So, you’re all set to go to the trade exhibition which you hope will bring you new business and open up new avenues of commerce. You’ve got everything ready, including the banners, banner stands and other exhibition displays which you think will attract people to your little corner of the hall, but is there anything else you can do to make potential customers stay once they have arrived at your stand? If this is your first time behind exhibition stands, you are probably already thinking of how you can make the most of the opportunity.
Make it clear that you are available to talk to anyone, and don’t fold your arms! Body language experts have pointed out that this is a sign which effectively says ‘Stay Away From Me!’ so make sure you observe this and keep those arms unfolded when you are on exhibition stands. Set out to engage people in conversation, but try and make sure that what you say is polite, unthreatening and open, rather than a pointed question which may make visitors to your exhibition displays feel uncomfortable.
For example, resist the urge to leap in with lots of information about your company, and begin with general questions, such as ‘What brings you here today, how do you think its going?’ Once you have put their mind at rest, the banners and exhibition display boards you have installed will give them the information they need, and then you’ll be in the perfect position to start selling.
Tags: Banner Stands, Banners, exhibition display boards, exhibition displays, Exhibition Stands
Posted in Exhibition Stands | No Comments »
