There are many ways in which an advertising campaign can be promoted. One of the most frequently used and consistently successful methods is by using banners, as they are a simple way to get a message across to a large number of people at locations such as train stations, airports and exhibitions. However, advertising at outdoor locations such as city streets, music festivals and sports events needs a more robust solution in order to deal with inclement weather and the potential for increased wear and tear. The solution is very simple; PVC banners.
PVC stands for poly vinyl chloride, which is a chemically resistant material that is designed to withstand natural weather conditions like rain, cold and wind, as well as damage caused by the sunâ€™s ultra violet (UV) rays. Normal banners left outside for even a short period of time can fade quickly from UV sunlight. Using PVC banners is a very economical way of conducting an effective marketing campaign, as they are relatively inexpensive to have designed and printed. A strategically placed banner on a city street just around the corner from your business can help to dramatically increase profits for a fraction of the outlay required for radio or television advertisements.
The Image Group are one of the UKâ€™s leading large format printers who can help provide a wealth of advertising solutions. Whether you require cardboard displays for an exhibition or building advertisements in your city street, we can help so contact us today for more information.