There are many ways in which an advertising campaign can be promoted. One of the most frequently used and consistently successful methods is by using banners, as they are a simple way to get a message across to a large number of people at locations such as train stations, airports and exhibitions. However, advertising at outdoor locations such as city streets, music festivals and sports events needs a more robust solution in order to deal with inclement weather and the potential for increased wear and tear. The solution is very simple; PVC banners.

PVC stands for poly vinyl chloride, which is a chemically resistant material that is designed to withstand natural weather conditions like rain, cold and wind, as well as damage caused by the sun’s ultra violet (UV) rays. Normal banners left outside for even a short period of time can fade quickly from UV sunlight. Using PVC banners is a very economical way of conducting an effective marketing campaign, as they are relatively inexpensive to have designed and printed. A strategically placed banner on a city street just around the corner from your business can help to dramatically increase profits for a fraction of the outlay required for radio or television advertisements.

The Image Group are one of the UK’s leading large format printers who can help provide a wealth of advertising solutions. Whether you require cardboard displays for an exhibition or building advertisements in your city street, we can help so contact us today for more information.