If you frequently have a stand at trade fairs, business to business meetings or are presenting a new product to the public, then you will need an exhibition stand. There is a lot of choice out there and it all really depends on the places you will be taking the stand, and the budget you have allocated to it.
Exhibition stands have come a long way since the days of self assembled cardboard cutouts. The advent of digital canvas prints mean that it is far cheaper than it used to be to order a bespoke, specialised exhibition stand, and have it made en mass so that if you are a multi national company, all your regions will be covered and have one of their own. Cardboard exhibition stands are still popular as they are lightweight and easily printed on (not to mention you can flat pack them into a car), but they have become more and more advanced with the age of better design and technology. If you’re not sure of the best exhibition stands for you, then it’s time to bring in a company like us who have years of expertise in this area.
All you really need to have in mind is your budget, the kind of space you want to fill (or the dimensions of your chosen stand – these can be a rough outline), and what kind of thing you want printed on it. Full colour, of course –gone are the days when black and white was always cheaper! With these factors in mind, you can order the perfect exhibition stand for you.
Okay, so your company has decided to have a stand at an exhibition or a trade show. Even if you are an old hand at these kinds of things, it is always better to plan ahead to get the maximum impact out of your exhibition stand. After all, new technology often means new exhibition graphics and displays are developed, and if you always wheel out the old ones then you are going to look worn out, which is not what you want. You want to stand out.
Pop up exhibition stands have come a long way from cardboard cut outs, so you should consider going for as big and as bold as you can afford. Some even come with pop up tables, podiums and lights so you can really make an impact. If you go for the best you can afford now, you will save yourself more money in the long run as it will pay for itself over time when your products are being sold and promoted.
Remember it’s not all cardboard these days either – if you’re out in all weathers or need something extra durable, then look no further than PVC banners, since they’ll withstand spills, rain and more than a little wear and tear. After all, you want your display to look fresh and inviting, not soggy and discoloured! Exhibition stands can also be combined with acrylic printing for that extra reassuring durability, without losing any of the bright and eye catching colours and designs you need.
If you are looking to install a new showroom or to revamp an existing one, you no doubt want to achieve the best possible effects. After all, these displays can be vital as a way of driving sales. If people view the offerings on display and like what they see, they are far more likely to hand over their hard earned cash for them.
In contrast, if the displays are not up to scratch, consumers can be unimpressed and reluctant to buy them. Also, poor quality and unattractive showroom displays can have the effect of making firms look amateur and this can cause confidence levels among potential customers to fall.
This is why it can pay off to bring the experts in to help you with such endeavours. Here at The Image Group, we are experienced and adept at creating the perfect displays to showcase goods in the most effective ways.
Not only do we have the best technology around when it comes to large format printing and other such things, we also have a superb design team with the creative talent to bring superb ideas into glorious reality.
Of course, there is another advantage associated with getting us on board to help with your exhibits display and this concerns the practicalities. If you devote too much of your attention to creative endeavours, you will have fewer working hours left to focus on other vital tasks concerning the running of your firm.
To find out more about our cardboard displays and other such offerings, just take a look around our website.
If you are about to start an advertising campaign but your budget will not stretch to billboards, television or other national mediums, then it is time to consider other cheaper options that are just as effective. These could include pop up banners, building wraps or large canvas prints.
Take the example of pop up banner stands. The main advantage is, as the name suggests, they are quick to assemble and portable. If you are advertising in one section of a shopping centre, for example, you could move the banner to where most of the footfall is going to be at certain times of day. Near the exit at closing time, up in the food hall at lunch, and so on. This is far more effective and will get your ad seen more often than a static display.
Another example is the building wrap. If you own the building, then you own the advertising space, and it is the cheapest option to achieve a billboard effect without paying rent to an advertising company or other third party. It is yours to advertise from, so you can invest the money you save in the design and execution of an eye catching advert (and they are, because people are looking at an ad where a building is supposed to be, which is very effective).
Finally – there’s the large canvas prints. These are very durable and can be re-used often, for example, every time you have a sale on. They’re weather resistant and can be waterproofed, so that you don’t end up losing your advertising sparkle after a bout of bad weather. The only question now is which product to use for your advert!
Large format printing sounds like a technical term that you may not hear in everyday use, but all it basically means is something that can be printed both on a mass scale but also to a greater size than most standard printers, without a reduction in quality. This is certainly a specialist business as you will not find such printers in a normal office, but they are frequently used in the workplace. If you have ever seen a pop up shop or some large canvas prints in a promotion, then that is large format printing. Now that you know what it is, you could see if it could help your business.
You may not attend exhibitions or have pop up displays, but you can still find a use for such styles of printing. For example, a cardboard display stand could point the way for your employees to go to a training session. You could also use it as temporary signage when a part of your building is closed to the public and they need to be redirected elsewhere by a clear, visible sign.
When ordering a large format print, you really don’t need that much specialist knowledge – we’ll take care of that for you. We can design the signs as well as print them, so it’s all up to your creativity and your budget! Depending on the material, it can be as high quality or as economic as you like. The main thing is that you’ll end up with a large design that is eye catching, reusable and creates a focus on where it matters in your business.
