July 20th, 2010
Advertising banner stands are an increasingly common sight in shopping centres these days as retailers try harder to increase their presence to passing customers. And, now that we live in the age of the ubiquitous pop up shop, stores hired by retailers on a temporary basis benefit hugely from these pop up displays which can be quickly deployed to persuade curious people to pop in and have a look around. These types of display stands are perfect for retail environments as they are portable and simple to use. Because they are relatively small they can be stationed practically anywhere, and can be easily put up or taken down by one person in a matter of seconds.
Display stands inside shopping centres constitute a potential hazard to the general public and so most centre managers will insist on Health & Safety risk assessment before endorsing them as acceptable for use. Banner stands can be perceived as a potential hazard, but because they are so much more compact than large displays, the only legal obligation that is required for them is an easily obtainable fire rating certificate. Banners being compact can also be advantageous for another reason. Some shopping centres often enforce a height restriction on display stands to ensure that the centre’s security cameras can maintain an unobstructed view of the venue. Naturally, the compactness of banners means that they are exempt from such concerns.
In short, any retailers without these displays are already playing catch up.
Tags: Banner Stands, Banners, pop up displays, pop-up banners
Posted in pop up displays | No Comments »
July 8th, 2010
When you are promoting your business at an industry event such as an exhibition or trade fair, the name of the game is to get noticed. Any good sized event will see competitors line up against each other, all looking to be the one that stands out the most to lure in potential new customers. The very best weapon that you can have to give you a competitive edge in such an environment is a pop up display stand. These are cheap, versatile exhibition stands that are simple to use.
The chief benefit these stands have over standard exhibition stands is the ease with which they can be assembled and transported. Pop up stands do not need any added support to hold the display up, are quick to put up/take down and can be moved effortlessly. They are very light and strong as they are generally made from materials such as PVC and aluminium, which are incredibly durable and need next to no maintenance.
Pop up displays are most effective when they are put up at head height so that curious people can easily read them while casually strolling along. Customers will feel at ease with such a display and be more likely to respond positively. Pop up stands are available in a wide range of colours and can be used just as effectively outdoors as they can indoors. Also, they can be used many times over, which ensures that they are a very economical purchase.
Tags: exhibition display stands, Exhibition Stands, pop up displays, pop up exhibition stands, pop up stands
Posted in pop up displays | No Comments »
June 11th, 2010
One of the many benefits of using exhibition stands is that they allow you to customise them, which will make you stand out from the competition at the venue, attracting potential customers to see and hear what you have to offer. It’s a good idea to spend some time thinking about how you want your exhibition display stands to look, and what kind of stand will best suit your needs.
If you have been looking into buying one, you will know that there are several types available, including pop up exhibition stands which are easily and quickly assembled. Once you have decided which look you are going for, you can add to the overall effect by placing PVC Banners in strategic places around exhibition stands, but be careful not to overdo this, otherwise you will be in danger of throwing too much information at your customers. Remember the old adage, less is more, and you should be okay!
Exhibition stands are constructed from a wide range of materials, so make sure that you choose one which will be both durable and easy to transport. This is especially important if you have several exhibitions or conferences to attend during the year. Selecting pop up stands may be the best option if you do have a busy schedule, as this will cut the time it takes to set up your stand at the venue. On that note, it may be worth looking at the various pop up banners available as well. If you combine the two, you will get your message across with the minimum of fuss and effort.
Tags: exhibition display stands, Exhibition Stands, pop up exhibition stands, pop up stands, pop-up banners
Posted in pop up displays | No Comments »
April 6th, 2010
When your business is attending an exhibition you need to have a variety of marketing materials at hand for promotion. An absolute necessity for any exhibiting business or company nowadays is a pop up display stand. These are versatile and appealing exhibition stands that have become an indispensible part of advertising in event type environments. The reason pop-up displays have become so vital is that they are economical, attractive and convenient.
Economical
No matter how big or small your financial resources are, having an effective marketing material that works without putting a significant dent in your profits is a massive advantage. One thing that sets pop-up displays apart from other forms of advertising is that it allows maximum exposure for even the most limited budget and a great way to make affordable exhibition stands.
Attractive
The point of any promotional material is to draw in your target market. When you are trying to get the attention of passers by, you need your displays to be catchy and attractive. Pop up stands can do exactly that with bright, colourful and attractive graphics. All you need to think about is the best place to position it.
Convenient
The days when you had to spend half a day setting up and then taking down exhibition stands have thankfully long gone. All you need to do to erect a pop up display is to remove it from its carry case, pull the joints out and set it up. With easy transport capability, pop up banners are also ideal for any off-site function.
Tags: pop up display stands, pop up displays, pop up exhibition stands, pop-up banners
Posted in pop up displays | No Comments »
December 30th, 2009
When it comes to getting a promotion off the ground in a public place, there is no better way than using highly visible pop up stands. There are many user-friendly portable display products available on the market, which are robust enough to be assembled and dismantled repeatedly and transported to different locations with ease. Pop up stands are renowned for their ease of use – just check out our video for a demonstration.
Customers often need retailers to provide displays to ignite their imaginations. Clever pop up displays can do just this – as the graphics are eyecatching and once they get close enough – your products can speak for themselves of course. That isn’t to say you don’t need an on-the-ball sales team around, as the people manning exhibition stands play a huge role in their ultimate success or otherwise.
Whatever kind of space you have to work with, you can get pop up stands which deliver the right message to your potential customers. This can increase sales and also raise brand awareness generally – with your profile in that geographical area being flagged up by your creative and dynamic pop up displays.
Anti glare banner stands and leaflet dispensers can be used to offer extra information to customers too so they can take home literature relating your business which may well result in later or repeat sales.
To discuss what we can do for you in terms of high quality pop up displays, contact us at The Image Group.
Posted in pop up displays | No Comments »
